A «Product» called South Tyrol 1985-2003

Always the same holiday destination

Cheap flights and global competition mean that it is not easy for South Tyrol. The average length of stay is getting shorter and guests who come back every year to the same place are becoming rarer. Nevertheless South Tyrol does have unusually loyal visitors. Some have been coming for 20 or 30 years. The Tourist Associations reward them for their loyalty with silver and gold medals.

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