Visitate l'Alto Adige! 1920-1935

The origins of mass tourism

"Everything within the state, nothing outside it." In 1925, in accordance with this doctrine of Mussolini's, the leisure organisation "Dopolavoro" (After work) is founded. It presents a popular image and organises - always under the control of the Fascist state apparatus - excursions and short holidays. In 1933 Hitler founds a similar organisation in Germany, the KdF (Kraft durch Freude, or Strength through Joy).

Search