Touriseum or Museum of Tourism | Permanent exhibition

• 1750
• 1800
• 1800
• 1830
• 1830
• 1850
• 1870
• 1870
• 1890
• 1890
• 1914
• 1920
• 1925
• 1939
• 1946
• 1955
• 1960
• 1972
• 1985

• When the mountains were feared
• Tyrol is “discovered”
• The yearning for the countryside
• One travels to take the cure
• The lure of the guidebook
• A “Bon Voyage” with the train
• “Foreigners” arrive
• The conquest of the mountains
• A first high point
• Belle Epoque
• War in the land of holidays
• Visitate l'Alto Adige
• The mountain calls
• The Shadows of dictatorship and war
• Over the hills and far away!
• «Heimat» to let
• The Bandwagon rolls
• Total Tourism
• A «Product» called South Tyrol

Visitate l'Alto Adige! 1920-1935

«South Tyrol» censored

Fascist Italy abolishes many of the German names. They are prohibited from appearing even on postcards. From 1923 onwards the use of the term "Südtirol" becomes a punishable offence.