"Heimat" to let (1955-1965)
Thanks to the private car, tourists can reach even the remote Alpine valleys. Many farmers seize the opportunity and offer holiday accommodation. The friendly hospitality of the small family enterprises is popular, but it often means the sacrifice of the family's own private life.
The consequences of bomb attacks
In 1961 the South Tyrolean struggle for autonomy intensifies and there is a series of bomb attacks. They make a big impact in the media. As a result the number of Italian tourists coming to South Tyrol remains low for years, but Germans and Austrians are actually stimulated to come - a holiday here represents a symbolic gesture of support.