Total tourism (1972-1985)

Total tourism (1972-1985)

South Tyrol is in the grip of a sort of gold rush that rapidly changes the face of the country. Farmhouses turn into enormous hotels, peaceful villages into lively tourist centres. However, human and environmental limitations to these developments begin to become evident.

Everyone's off to "Törggelen"
During the 1960s Törggelen is only known amongst the locals. But soon it is being advertised as a tourist attraction, and they come in their thousands each autumn to enjoy chestnuts and new wine. "Törggelen" becomes a South Tyrol trademark and a byword for mass tourism.

In the firing line
At the height of this dramatic growth, tourism is in the firing line - accused of destroying culture and the environment. The ever-present tourists cause many locals to feel like foreigners in their own land. In 1980 the brakes are applied for a while. Stricter building regulations come into effect, presenting a barrier to yet further growth in the number of guests.