Touriseum or Museum of Tourism | Research

Friday, October 10 saw over 50 museum employees from all over South Tyrol gather at Trauttmansdorff Castle to discuss the use of modern media by museums. Drawing on the example of the new virtual tour available at www.touriseum.it, the debate highlighted the potential conflict between marketing and cultural communication.

The Touriseum has created a new multimedia computer tour, to be presented on Friday, 10 October from 1700 onwards at Trauttmansdorff Castle. Following the presentation, Josef Rohrer will chair a debate on the topic of the use of Multimedia in Museums.

Between 5 and 6 September at the Touriseum, 13 contributors will be addressing the topic of Andreas Hofer and the effects of the Tyrolean struggle for freedom on tourism. Here is a brief description of the lectures and contributors.

Andreas Hofer - a hero of tourism? On 5 and 6 September, the Touriseum, the South Tyrolean tourism museum, is holding a conference on this question. You can find the conference programme here. For organisational reasons, conference participants are requested to notify their attendance in advance. Applications are now being taken at the Touriseum and participation in the conference is free. Contributions will be in German, while it is planned to provide summaries in Italian and English in the record of conference proceedings.

One week after the opening of the Touriseum and the gardens of Trauttmansdorff Castle comes the first major event of the year, the Sissi afternoon. On Saturday, 29 March from 1.30 p.m. onwards, visitors will be welcomed to a literary and musical event with Brigitte Hamann, Josef Rohrer, Elena Righi and the “Herbert Pixner Project”.

Since Friday, 7 March, a new Touriseum publication has been on sale. The book, “Sissi in Meran”, is now available in bookstores: it will be officially unveiled at a press conference to take place on 27 March, followed by a Sissi afternoon to be held at Trauttmansdorff Castle on 29 March.